It lets you put links on your web pages which do not take your visitor away from your page – always a bad idea! It’s easier to demonstrate rather than describe the effect, so let me show you.. Look at this popular website
Or, how about the ability to show a larger version of an image – without the visitor having leave your page when the larger image opens in a new browser window.
And without those rather clumsy “Javascript” popup windows (which are often blocked.)
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